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2012 ford focus headlights
Skip itPrices mostly outside the sweet spot ($59.38–$346.67) — this niche doesn't clear our bar today.
Review moat
Great100.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$121.71avg listing price — sweet spot $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay$125K$125K/yr · 72K searches
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$59.38–$346.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price