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2012 chevy equinox headlights
Skip itSoft demand (-18.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible56.48avg incumbent reviews — the moat a new listing must climb
Brand share
Good60%top-5 brand share — brands hold most of the demand
Avg price
Good$123.81avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$27.85–$223.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$95K$95K/yr · 32K searches
Growth
Bad-18.6%90-day search growth — must beat 0% to launch