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2011 chevy malibu headlights
Skip itSoft demand (-24.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible81.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Great$100.52avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Price range
Okay$27.89–$289.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$80K$80K/yr · 25K searches
Growth
Bad-24.6%90-day search growth — must beat 0% to launch