34
2010 ford edge headlights
Skip itSoft demand (-29.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible53.31avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Good$152.92avg listing price — sweet spot $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$85K$85K/yr · 19K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Price range
Bad$76.09–$278.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-29.5%90-day search growth — must beat 0% to launch