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2008 nissan altima headlights
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Review moat
Great138.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good$105.37avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.0%return rate — above 5% kills the launch gate
Price range
Bad$70.40–$244.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-21.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 24K searches