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2007 toyota corolla headlights
Skip itSoft demand (-10.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible85.72avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$86.76avg listing price — sweet spot $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay$50.71–$174.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$127K$127K/yr · 61K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.3%90-day search growth — must beat 0% to launch