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2007 honda accord key fob
Skip itA small market ($48K/yr) — this niche doesn't clear our bar today.
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Good$12.88avg listing price — sweet spot $15–$100
Price range
Good$7.99–$22.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Review moat
Bad5,881.58avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad$48K$48K/yr · 44K searches