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2007 chevy cobalt headlights
Skip itA small market ($74K/yr) — this niche doesn't clear our bar today.
Review moat
Great411.27avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Avg price
Great$100.47avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Price range
Okay$59.52–$204.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Market size
Bad$74K$74K/yr · 33K searches