56
2006 toyota tacoma headlights
Worth a lookShows a thin review moat (147 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great146.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great33%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Avg price
Good$132.96avg listing price — sweet spot $15–$100
Market size
Good$420K$420K/yr · 191K searches
Returns
Good2.8%return rate — above 5% kills the launch gate
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$45.06–$428.60cheapest to priciest tracked listing — scored on the share inside $15–$100