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2006 4runner headlights
Skip itPrices mostly outside the sweet spot ($78.51–$484.52) — this niche doesn't clear our bar today.
Review moat
Incredible95.64avg incumbent reviews — the moat a new listing must climb
Brand share
Great59%top-5 brand share — no brand owns this niche
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$189.51avg listing price — sweet spot $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$134K$134K/yr · 26K searches
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Price range
Bad$78.51–$484.52cheapest to priciest tracked listing — scored on the share inside $15–$100