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2002 honda accord headlights
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Review moat
Great171.33avg incumbent reviews — the moat a new listing must climb
Avg price
Great$79.33avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good$26.99–$144.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-30.4%90-day search growth — must beat 0% to launch
Market size
Bad$19K$19K/yr · 23K searches
Signals High Price