58
2002 chevy silverado 1500 headlights
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great26%top-5 click share — an open shelf
Avg price
Good$103.03avg listing price — sweet spot $15–$100
Review moat
Good703.41avg incumbent reviews — the moat a new listing must climb
Market size
Good$508K$508K/yr · 388K searches
Returns
Okay3.4%return rate — above 5% kills the launch gate
Price range
Bad$36.53–$382.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale