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2002 chevy avalanche headlights
Skip itSoft demand (-20.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great421.79avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$112.43avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$91K$91K/yr · 30K searches
Price range
Bad$45.69–$297.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-20.2%90-day search growth — must beat 0% to launch