46
2000 toyota tacoma headlights
Skip itSoft demand (-21.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great117.38avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Avg price
Good$119.08avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Price range
Okay$45.06–$236.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$65K$65K/yr · 41K searches
Growth
Bad-21.0%90-day search growth — must beat 0% to launch
Signals High Price