20 amp fuse
Worth a lookShows searches that convert (10.2% search→purchase), but prices mostly outside the sweet spot ($3.90–$13.74) keeps it on the watch list.
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Brand share
Great55%top-5 brand share — no brand owns this niche
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Good+30.5%90-day search growth — must beat 0% to launch
Review moat
Good1,240.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.51avg listing price — sweet spot $15–$100
Market size
Bad$80K$80K/yr · 105K searches
Price range
Bad$3.90–$13.74cheapest to priciest tracked listing — scored on the share inside $15–$100