55
2 stroke oil measuring cup
Worth a lookShows low returns (0.6%), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Growth
Good+58.1%90-day search growth — must beat 0% to launch
Avg price
Good$13.85avg listing price — sweet spot $15–$100
Review moat
Good1,299.82avg incumbent reviews — the moat a new listing must climb
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Price range
Okay$6.00–$21.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$184K$184K/yr · 129K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf