46
2 inch ball
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Great$15.05avg listing price — sweet spot $15–$100
Price range
Good$8.24–$29.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+41.0%90-day search growth — must beat 0% to launch
Review moat
Okay2,104avg incumbent reviews — the moat a new listing must climb
Market size
Okay$103K$103K/yr · 69K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand