55
2 gallon gas can
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 86% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$35.38avg listing price — sweet spot $15–$100
Price range
Great$9.34–$80.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$534K$534K/yr · 475K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,715.05avg incumbent reviews — the moat a new listing must climb
Growth
Okay+17.1%90-day search growth — must beat 0% to launch
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand