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2.5 exhaust pipe kit
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Review moat
Great305.18avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Good$116.06avg listing price — sweet spot $15–$100
Market size
Okay$201K$201K/yr · 58K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$76.52–$165.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Signals High Price