58
2 1/2 receiver hitch
Launch itA $1.3M/yr market growing +13.8% this quarter with returns at 4.3% — clears our launch bar.
Competition
Great30%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Market size
Great$1.3M$1.3M/yr · 485K searches
Review moat
Great356.21avg incumbent reviews — the moat a new listing must climb
Avg price
Good$170.03avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+13.8%90-day search growth — must beat 0% to launch
Returns
Okay4.3%return rate — above 5% kills the launch gate
Price range
Bad$21.15–$387.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale