51
1998 chevy silverado 1500 headlights
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but weak search conversion (0.7%) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great263.5avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Avg price
Good$113.35avg listing price — sweet spot $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Market size
Okay$148K$148K/yr · 184K searches
Price range
Okay$38.73–$271.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-22.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale