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Prices mostly outside the sweet spot ($4.71–$14.95) — this niche doesn't clear our bar today.

Market size 67Growth 18Conversion 76Competition 31Returns 74Price range 0Avg price 33Brand share 37Review moat 20Quality gap 37

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Returns

Good2.0%

return rate — above 5% kills the launch gate

Market size

Good$673K

$673K/yr · 949K searches

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$9.90

avg listing price — sweet spot $15–$100

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad12,457.56

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.8%

90-day search growth — must beat 0% to launch

Price range

Bad$4.71–$14.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

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