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194 bulb
Skip itSoft demand (-9.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Okay2,023.29avg incumbent reviews — the moat a new listing must climb
Market size
Okay$227K$227K/yr · 165K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.18avg listing price — sweet spot $15–$100
Price range
Bad$5.11–$17.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-9.3%90-day search growth — must beat 0% to launch