47
12v flood light
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$34.30avg listing price — sweet spot $15–$100
Price range
Great$8.82–$90.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Returns
Great2.0%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay1,798.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.7%90-day search growth — must beat 0% to launch
Market size
Bad$45K$45K/yr · 56K searches