40
12v car adapter
Skip itA small market ($52K/yr) — this niche doesn't clear our bar today.
Avg price
Great$16.41avg listing price — sweet spot $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good$8.13–$24.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad9,757.93avg incumbent reviews — the moat a new listing must climb
Market size
Bad$52K$52K/yr · 47K searches