45
12 inch drop hitch
Skip itA small market ($53K/yr) — this niche doesn't clear our bar today.
Review moat
Great246.12avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Growth
Good+30.9%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$177.13avg listing price — sweet spot $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Returns
Bad7.3%return rate — above 5% kills the launch gate
Price range
Bad$36.33–$506.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$53K$53K/yr · 23K searches