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12 1/2 x 2 1/4 tire
Worth a lookShows a sweet-spot price point ($25.74 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$25.74avg listing price — sweet spot $15–$100
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Review moat
Great277.22avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.89–$38.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+55.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay$112K$112K/yr · 42K searches
Signals Low Review Barrier