65
1/4 fuel filter
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Brand share
Great53%top-5 brand share — no brand owns this niche
Growth
Great+62.6%90-day search growth — must beat 0% to launch
Review moat
Good645.95avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$212K$212K/yr · 257K searches
Price range
Okay$4.75–$19.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$8.98avg listing price — sweet spot $15–$100
Signals No Dominant Brand