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1/2 fuel line
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$26.39avg listing price — sweet spot $15–$100
Price range
Great$9.29–$54.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Okay1,740.92avg incumbent reviews — the moat a new listing must climb
Growth
Okay+16.8%90-day search growth — must beat 0% to launch
Market size
Okay$127K$127K/yr · 40K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand