39
1/2 chain
Skip itA small market ($48K/yr) — this niche doesn't clear our bar today.
Review moat
Great286.25avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great$89.90avg listing price — sweet spot $15–$100
Growth
Okay+13.8%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Price range
Okay$11.85–$275.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$48K$48K/yr · 23K searches