48
zipper stops
Skip itSoft demand (-40.5% this quarter) — this niche doesn't clear our bar today.
Brand share
Great44%top-5 brand share — no brand owns this niche
Review moat
Great173.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Returns
Okay3.4%return rate — above 5% kills the launch gate
Avg price
Bad$8.48avg listing price — sweet spot $15–$100
Market size
Bad$64K$64K/yr · 125K searches
Price range
Bad$3.34–$15.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-40.5%90-day search growth — must beat 0% to launch