40
zipper lube
Skip itPrices mostly outside the sweet spot ($6.33–$13.90) — this niche doesn't clear our bar today.
Conversion
Incredible17.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Good1,185.1avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$115K$115K/yr · 75K searches
Avg price
Okay$8.82avg listing price — sweet spot $15–$100
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Price range
Bad$6.33–$13.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier