48
zipper foot
Skip itPrices mostly outside the sweet spot ($3.93–$17.18) — this niche doesn't clear our bar today.
Review moat
Great295.25avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Avg price
Bad$7.53avg listing price — sweet spot $15–$100
Market size
Bad$78K$78K/yr · 117K searches
Price range
Bad$3.93–$17.18cheapest to priciest tracked listing — scored on the share inside $15–$100