41
z scale train set
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Review moat
Great179.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good$150.49avg listing price — sweet spot $15–$100
Market size
Good$331K$331K/yr · 415K searches
Returns
Bad5.8%return rate — above 5% kills the launch gate
Price range
Bad$1.92–$435.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-23.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale