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yellow streamers
Skip itPrices mostly outside the sweet spot ($4.53–$10.14) — this niche doesn't clear our bar today.
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Growth
Good+46.5%90-day search growth — must beat 0% to launch
Review moat
Okay1,595.56avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Bad$6.74avg listing price — sweet spot $15–$100
Market size
Bad$44K$44K/yr · 47K searches
Price range
Bad$4.53–$10.14cheapest to priciest tracked listing — scored on the share inside $15–$100