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yellow paint marker
Worth a lookShows searches that convert (14.4% search→purchase), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Price range
Good$5.85–$34.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,324.7avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.44avg listing price — sweet spot $15–$100
Growth
Okay+15.2%90-day search growth — must beat 0% to launch
Market size
Bad$76K$76K/yr · 46K searches
Brand share
Bad94%top-5 brand share — brand-locked demand