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yellow fabric dye
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Growth
Good+41.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.68avg listing price — sweet spot $15–$100
Price range
Bad$3.79–$18.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,609.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad$54K$54K/yr · 70K searches
Brand share
Bad100%top-5 brand share — brand-locked demand