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yellow contacts
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$15.62avg listing price — sweet spot $15–$100
Price range
Good$6.01–$32.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Growth
Good+33.1%90-day search growth — must beat 0% to launch
Review moat
Okay1,585avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad96%top-5 click share — a locked-up shelf
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$5K$5K/yr · 232K searches
Brand share
Bad100%top-5 brand share — brand-locked demand