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yellow construction paper
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Price range
Okay$3.11–$23.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$153K$153K/yr · 125K searches
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Review moat
Okay3,568.82avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad$7.92avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand