54
yellow chunky yarn
Worth a lookShows a sweet-spot price point ($26.32 avg), but a small market ($45K/yr) keeps it on the watch list.
Avg price
Incredible$26.32avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Price range
Good$4.12–$40.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good788.83avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Returns
Good2.7%return rate — above 5% kills the launch gate
Market size
Bad$45K$45K/yr · 34K searches
Growth
Bad-28.1%90-day search growth — must beat 0% to launch