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yellow beads
Skip itPrices mostly outside the sweet spot ($4.90–$12.94) — this niche doesn't clear our bar today.
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Good1,070.7avg incumbent reviews — the moat a new listing must climb
Growth
Good+29.6%90-day search growth — must beat 0% to launch
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.64avg listing price — sweet spot $15–$100
Market size
Bad$34K$34K/yr · 99K searches
Price range
Bad$4.90–$12.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand