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yarn swift
Worth a lookShows a sweet-spot price point ($32.85 avg), but soft demand (-20.9% this quarter) keeps it on the watch list.
Avg price
Incredible$32.85avg listing price — sweet spot $15–$100
Price range
Great$14.52–$62.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good670.71avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Market size
Good$278K$278K/yr · 148K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-20.9%90-day search growth — must beat 0% to launch