46
yarn set
Skip itSoft demand (-29.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.65avg listing price — sweet spot $15–$100
Price range
Great$8.55–$46.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Great2.0%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,144.52avg incumbent reviews — the moat a new listing must climb
Market size
Okay$102K$102K/yr · 287K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-29.2%90-day search growth — must beat 0% to launch