60
yarn holder
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great$19.22avg listing price — sweet spot $15–$100
Price range
Great$9.31–$38.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Review moat
Good506.8avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$640K$640K/yr · 1.5M searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-37.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand