47
yarn for crafts
Skip itA small market ($70K/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$3.81–$30.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.47avg listing price — sweet spot $15–$100
Review moat
Bad6,244avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Market size
Bad$70K$70K/yr · 96K searches
Signals No Dominant Brand