42
wreath wire
Skip itPrices mostly outside the sweet spot ($4.11–$9.93) — this niche doesn't clear our bar today.
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good970.11avg incumbent reviews — the moat a new listing must climb
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$7.21avg listing price — sweet spot $15–$100
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$26K$26K/yr · 27K searches
Price range
Bad$4.11–$9.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand