53
wool roving
Worth a lookShows low returns (1.4%), but soft demand (-30.9% this quarter) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$16.48avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good$6.95–$31.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,192.19avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Market size
Good$299K$299K/yr · 427K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-30.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand