40
woodworking kit
Skip itSoft demand (-22.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.44avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$10.14–$38.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good780.69avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad$90K$90K/yr · 81K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-22.6%90-day search growth — must beat 0% to launch