37
wooden pegs for hanging
Skip itSoft demand (-11.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Good637.8avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.36avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay$4.73–$21.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.9%return rate — above 5% kills the launch gate
Market size
Bad$97K$97K/yr · 181K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.2%90-day search growth — must beat 0% to launch