58
wood coasters
Worth a lookShows no brand lock-in (top 5 brands take 55% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Avg price
Great$16.37avg listing price — sweet spot $15–$100
Price range
Great$7.76–$41.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good873.89avg incumbent reviews — the moat a new listing must climb
Market size
Good$320K$320K/yr · 526K searches
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand